About Reel Fishy – Family-Owned Fishing Apparel & Gear

Our story, our mission, and our passion!

Reel Fishy is a family-owned fishing apparel company proudly based in Ponte Vedra Beach, Florida. What started as a simple love for the water has grown into a passion-driven brand creating durable, affordable, and comfortable apparel for those who live life outdoors. Whether you're into fishing, lobstering, boating, biking, snorkeling, or traveling off the beaten path, we make gear that fits your lifestyle.

Our mission is simple: to design high-quality, sun-safe, and adventure-ready apparel with personality. At Reel Fishy, you’ll find UPF 50 sun protection shirts, men's fishing T-shirts, women's fishing shirts, rain jackets with hood, lightweight windbreakers, youth fishing apparel, and accessories under $20 that keep you comfortable and protected no matter where the day takes you. Each piece is designed with function and fun in mind—whether you're chasing tarpon at sunrise or relaxing with family on a sandbar.

We take pride in our original artwork, inspired by the marine life we love. Our designs feature favorites like tarpon, redfish, lobster, tuna, manatee, snook, hogfish, and more. Don’t see your favorite species? Just reach out—we’re always adding new custom styles based on customer feedback. Many of our best-selling designs started with an email or a photo from a fellow angler like you.

Everything we offer is printed locally with care, and quality is at the core of every decision we make—from the materials we choose to the way we package and ship your order. Our performance sun shirts are lightweight, moisture-wicking, and made to last season after season. They’re available in men’s, women’s, and youth sizes, with long and short sleeve options for year-round comfort.

We like to go the extra mile—sometimes literally. If you’re within 10 miles of Ponte Vedra Beach, we’ll personally deliver your order. It’s a small way we keep things easy, local, and personal.

More than just a brand, we love the coast, respect nature, and enjoy the simple moments spent outside. We’re proud to be part of your adventures—on the water, on the road, and everywhere in between.

Thanks for supporting small business. We can’t wait to see where you wear your Reel Fishy gear next.